Insider secrets: means to prepare essay delivering process just one.1 Organizational Overview Small-scale and medium-sized enterprises are non-subsidiary, impartial organisations which work with a lot less in comparison to the ordinary equipped assortment of employees. In Europe, the specified assortment of SME consumers is 250, U . s ., anywhere you can expect to discover a lot less than 5 hundred in the process as other nations all-around the whole world less than 200 staff (Bayar & Chemmanur, n.d) The aforementioned description of an SME fits ar18 based on its few amount of men and women as recommended by the United Kingdom market. Ar18 is a absolutely small-scale and medium-sized UK company that deals with production of various types of high quality retail furniture, display stands, reception desks among other items (ar18, 2017). The company was started in 2003 and has grown in terms of size, array of everyone and the customer base. Collaborating with Saudi Airlines Catering in detail will 2 allow it to attract more customers and enjoy high profit margins in the market. As a global organization, Saudi Airline will help ar18 transport and at the same time market their products, thus increase their market share. a single.2 Organizational Problem It is apparent that since its inception, ar18 has struggled to penetrate other markets apart from the UK.can you write my essay for me Overdependence on the UK market has negatively affected the company as turbulent economic times have led the company making fewer profit (McGee and Thomas 2010). The organization needs to take certain approaches that will help them expand in Saudi Arabia via Saudi Airlines Catering. The implication here is that ar18 ought to undertake proposals by Saudi Airlines Catering to effectively stay relevant on the market and at the same time make profits through a collaboration point of view. Business structure As a very small and medium-sized enterprise, ar18 company has a flat business structure. This is due to the few levels of job cadres in the organization. With few numbers of regular people, ar18 3 has significantly less reporting lines. It helps the company to create a harmonious working environment whereby every employee feels appreciated for their job. The few reporting lines have also enabled the managers and their juniors to be closer making it hassle-free for supervision (Scholes et al 2014). Fundamentally, it will probably be prudent to associated with Saudi Airlines Catering with the objective to increase their market share. one particular.3 Financial analysis The company being a modest medium-sized enterprise has been making modest profits in respect to its size and reach in the UK and the globe. Since it was started, ar18 has been making profits though significantly much less compared with formidable organisations in the market (Johnson, Whittington, and Scholes 2011). Based on the perspective that Saudi Airlines Catering is one of the biggest firm that contribute towards its success, coordinating with them will benefit the market on the basis of a wide market. Saudi Airlines Catering presence in ar18 will generate positive results as its services will likely to be shared globally during which it operates. 1.4 HR Within the UK market, ar18 is known for high quality human resource as it attracts young designers and engineers offering them training to improve their capacity. It is due the high quality of training that the company has the best quality employees in the furniture industry. The company offers competitive packages leading to highly motivated everyone. In this regard, 4 it could very well be said that ar18 has the proper talents and expertise for Saudi Airlines Catering to invest in for profits are bound to be attained. just one.5 Brand Ar18 is a reputable brand in UK and Europe. The company’s products are used in some of the largest businesses in the globe. The brand is strong and the company can use the network with other firms in the globe to enhance its sales revenues. The strong reputation of the company is often used as an advantage to venture into other markets or to strategically for alliances with likeminded establishments in the globe. a single.6 Product analysis Ar18 produces lots of products ranging from furniture to stands. The company has positioned itself as a just one stop shop for all the interiors. In this regard, a customer can easily purchase furniture and its accompaniment from the company’s store. Investing in such a company will ultimately contribute significantly towards Saudi Airlines Catering. 5 just one.7 Online and social media presence In the modern globe, online presence is considered to be a vital aspect for any company that wants to excel (Buckley and Casson 2010). Majority of men or women prefer to buy their products and services through online channels. It is on this basis that many providers about the environment are positioning themselves strategically to attract the large volumes of men and women using the internet. Ar18 is present in multiple social media channels like Facebook, twitter and Instagram. The company interacts with the public through these channels. Customers and the public can ask any query or complaint through the social media channels. Prompt reply from the company has seen many men and women prefer to reach the company through social media. Ar18 also advertises through online channels like social media and the company’s website. Similarly, customers can purchase the company’s product through online means. The paths used to interact with the market are also practiced in Saudi Airline Catering, thus a positive investment for the Suppliers market share. 2 Situational Analysis (external) 2.a single Industry Saudi Airlines Catering intends to invest/ purchase ar18, which operates in the furniture industry. There’re many players in the industry mostly dominated by larger firms with global presence. The industry is mature making it hard for new entrants to have any major impacts to the market dynamics. Prices in this industry are set by the economic forces as there is certainly no single player who controls a large market share to dictate the prices. The presence of many firms in the market, means that differentiation is a crucial aspect in enhancing the make share. Therefore, Saudi Airlines Catering will play a crucial role as it has a global market, thus are going to be in the position to sell the company in a wider market. 2.2 Customer analysis You will find two main types of customers for Ar18. The first category includes the business customers. These are online businesses that purchase Ar18 products and those that contract the company for different tasks. For instance, businesses like Sainsburys and Audi contract ar18